A database that tracks dubious medical claims.
Claim number: 70
Claimant: Pharma Natura PTY (Ltd)
Claim date: Feb. 1, 2012
Brand name: Vitaforce Lifestages
Forum in which the claim was made: Website
Claim methodology: Vitamins
Frequency with which the claim is made by this claimant: Frequent
Actual claim: Promotes Vitality
Plausibility of this claim: Untested and implausible
The Web advert makes a number of unsupportable claims about the vitamin products
The advertisement, inter alia, contains a table setting out the following
"Ladyvite Teen Tabs 60 13-18yrs Promotes vitality and reduces symptoms of
Ladyvite Adult Tabs 60 * 18-45yrs Promotes energy and reproductive health.
Ladyvite Mature Tabs 60 * 45+yrs Contains powerful antioxidants to reduce
effects of aging and promotes optimal health.
Mensvite Teen Tabs 60 13-18yrs Supports a healthy immune system, clear skin
and provides energy and vitality.
Mensvite Adult Tabs 60 * 18-45yrs Promotes vitality and reproductive health
Mensvite Mature Tabs 60 * 45+yrs Supports prostate and heart health.
21-Plus Tabs 60 21+yrs Protects body from cell damage caused by smoking,
alcohol and excessive sun exposure.
Forti-Plus Tabs 60 * 40+yrs Protects body from cell damage caused by
smoking, alcohol and excessive sun exposure".