A database that tracks dubious medical claims.

Claim number: 43

Claimant: Solal Technologies

Claim date: June 15, 2011

Brand name: Craving Control

Forum in which the claim was made: Advert in Beeld Newspaper

Claim methodology: Supplements

Frequency with which the claim is made by this claimant: Unknown

Actual claim: Helps Stop Smoking

Plausibility of this claim: Untested and implausible


This advert claims that several products can prevent heart disease or help you give up smoking and reduce the risk of a heart attack.

Documents relevant to this claim


An English version of this advert appeared in the Cape Times on 27 June 2011. The advert's claims are absurd. In essence, Solal claims that their product called Craving Control increases dopamine levels in the brain. Dopamine, Solal claim, is responsible for will power. Therefore you will have the will power to stop smoking. These claims are without evidence and Solal's convoluted reasoning that swallowing their product will lead to the cessation of smoking is absurd.

Solal Ad in the Cape Times on 27 June 2011