A database that tracks dubious medical claims.

Claim number: 14

Claimant: SA Natural Products Pty (Ltd)

Claim date: May 1, 2010

Brand name: Multiforce Alkaline Powder

Forum in which the claim was made: Advert in the Sunday Times

Claim methodology: Powder

Frequency with which the claim is made by this claimant: Unknown

Actual claim: Reduces Acidity

Plausibility of this claim: Untested



The complainant submitted that although it is a fact that alkaline will reduce acidity, there is no proof that "Multiforce Alkaline Powder" can reduce acidity in the human body. The complainant further submitted that the advertisement lists illnesses that may occur through increased “acidity”. These conditions include cancer, implying that the use of Multiforce will reduce acidity and therefore protect the consumer from the listed conditions.
ASASA ruled that the efficacy of the product was not sufficiently substantiated.

See ASASA Ruling at: http://www.asasa.org.za/ResultDetail.aspx?Ruling=5307