A database that tracks dubious medical claims.
Claim number: 24
Claimant: Pharma Natura PTY (Ltd)
Claim date: Jan. 17, 2011
Brand name: Jungle Vites
Forum in which the claim was made: Radio commercial
Claim methodology: Vitamins
Frequency with which the claim is made by this claimant: Frequent
Actual claim: Improves Mood disorders
Plausibility of this claim: Tests showed no significant effect
- Response no 43: ASASA Ruling on 2011-02-22
- Response no 42: Susan Goldstein Complaint to ASASA on 2011-01-17
Documents relevant to this claim
The commercial for 'Jungle Vites' states, inter alia, 'Mums it's back to school time and with Jungle Vites focussed kids you have one less then to worry about'. The advertisement suggests that 'If lack of concentration or ADHD prevents your kid from focussing in the classroom, or completing their homework in the afternoon...' then this is the product for you.
The complainant submitted that the commercial was misleading as there is no evidence to support that omega 3 fatty acids improve concentration. Furthermore, high doses of fish oil can be dangerous for children